Most weight loss commercials are the same. Before and After. But Noom isn’t a typical weight loss program. Noom is based on behavior change so you can lose the weight and keep it off yourself. In other words, you don’t have to be on Noom forever for it to work. In this spot we follow the journey of one Noomer “Kat” showing her weight loss not only before and after she first found Noom, but after she completed the Noom program and kept the weight off on her own.