Hey! I’m Matt Cassatta. A Creative Director/Writer/minor Internet Celebrity/Karaoke-r.
When I started out in advertising back in Detroit, fresh out of college, I was a producer. But I quickly realized I didn’t want to create other people’s ideas…I wanted to create my own. So, based on the strength of my YouTube Sketch Comedy videos my agency generously transferred me from Production to Creative with a promise that if it turned out that I sucked, I’d be fired in 6 months.
All these years later I am a Creative Director/Copy in New York. So…phew! I guess I was ok.
When I’m not writing ads, I write and direct short films and sketch comedy. And when I’m not writing and directing short films and sketch comedy, I’m karaoke-ing. My goal is to sing in all 50 states and I currently sit at 45. After I finally complete this task, going to a game in every baseball stadium will be up next.