Matt Cassatta

Creative Director/Copy

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Cox Campaign

Cox was my first telecom client and my first assignment as a writer. This shoot and casting process was an extremely fun one and remains my all-time favorite. The idea was simple. Cox’s offerings are so great everybody should like them…except these extreme niches that don’t. So, we thought we’d conduct some focus groups to find out why these people just won’t switch to Cox.

Mathematicians

Cox Campaign

Mobsters

Cox Campaign
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