ThesePeople is a side project I started with some friends back in Detroit and continue to work on whenever I have time. During the initial boom of Internet videos in the mid-00s we created sketch comedy that was featured literally everywhere. YouTube, CollegeHumor, NBC.com, Yahoo!, MySpace and so on. I think for any “Ad Person” you have to have an outlet with no client comments and no filter. Just let your creative juices flow and see how people react to it. ThesePeople were lucky enough to have people react favorably with millions of views, thousands of subscribers and even an appearance on a reality TV show.