In X1 Demo we showed people the latest from XFINITY, but we wanted to evolve that campaign and really make in more of a competition. To do this we enlisted the help of tech and pop culture guru (and host of a million shows) Chris Hardwick. Chris hosted the X1 Challenge for us, a bus tour that went all around the country having real competitor customers do a blind side by side comparison of two entertainment providers. When people saw how much easier, advanced and more fun XFINITY was, they wanted to switch on the spot. The X1 Challenge was all about one thing, don’t take anyone else’s word for it, experience X1 for yourself.