Matt Cassatta

Creative Director/Copy

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X1 Demo

The manifesto the account team wrote up was all about “information overload”. In a field where every offering from every company seems to be the same, how do we convince people that XFINITY really is next level and actually does give you more for your money? By building a super elaborate test facility in a mall, putting the latest and greatest from XFINITY into the hands of our competitor’s customers and letting them experience X1 first hand.

X1 Demo

X1 Demo

Making of X1 Demo

X1 Demo
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